Founded in 1917, its members include catalog companies, direct mailers, teleservices firms, Internet marketers, and other at-distance marketers from every consumer and business-to-business segment - both commercial and nonprofit - as well as companies that provide supplies and services to marketers.

The DMA represents its members' interests in the 50 states, on Capitol Hill, and various federal agencies, including the U.S. Postal Service and the Federal Trade Commission. The DMA increasingly is active in international government relations, reflecting the rapid growth of transborder marketing.

The DMA also provides an array of other member services, including:

• Promoting the direct and interactive marketing industry and member companies to consumers;
• Fighting negative industry perceptions;
• Offering professional development and training opportunities;
• Conducting industry research;
• Hosting dozens of networking events around the U.S., as well as 13 major conferences and exhibitions annually.
• To serve the industry's various segments, The DMA has 15 Councils and six regional Chapters. In addition, The DMA umbrella includes two independent subsidiaries that specialize in e-commerce: the Association for Interactive Marketing (AIM) and the Internet Alliance (IA).

For more information about The DMA or its subsidiaries, call 212.768.7277 or e-mail us at membership@the-dma.org.